Return Path Platform in SFMC.

Return Path Platform is one of the game changing feature in SFMC Email studio. It takes the email send capability to the next level. What...

Fire Journey through Salesforce Trigger

Are you facing a problem with your Journey not been executed through Salesforce DML Operations? No problem!! Lets try executing the...

(CDP Vs DMP) and SFMC

In the world of Marketing Intelligence there is always a confusion between CDP and DMP, moreover most of Marketing companies hire a...

Track Email Status logs using Data views:

How do we capture Bounce,Blocked,Unsubscribed.. etc? and what is the LIMIT of its storage? As we know in SFDC there are few inbuilt...

Unsubscribe information of an Email.

Basically there are 3 types of Unsubscribes: 1. Global Unsubscribe: Onclick of this will send an email to Exacttarget, Then SFMC with...

Journey Builder Custom Activity

This is a template for a basic Journey Builder activity using Heroku. Please find the Git : https://github.com/bhanuatsfdc/SFMC Follow...

Automation Studio Vs Journey Builder?

I would like to explain some high level explanations, best use cases and the major difference between automation studio and journey...